Salem Film Festival press release

There are some pretty cool partnerships happening when The Fair Trade makes its way to the Salem Film Festival this weekend. This press release gives some details:

For Immediate Release
April 9, 2008
Contact: Rayne Roberts (646) 373-7717

Burning Heart Productions filmmakers, Howard Middle School students,
Salem Film Festival and LifeSource Natural Foods
collaborate as
Innovative Documentary “The Fair Trade” comes to

Saturday, April 19th, 2008 11:50 AM
The Grand Theater
191 High Street NE
Salem, Oregon 97301

Q&A with the filmmakers to follow immediately after screening!

SALEM, OR – Award-winning documentary filmmaker Lauralee Farrer’s second directorial documentary feature THE FAIR TRADE to screen at The Salem Film Festival as an official selection Apr. 19th, 2008. Director Farrer, Producer/Subject Johnston-McMahon, Cinematographer Jordan McMahon and Associate Producer Tricia Harding will be in attendance at the festival and available for interviews. (For ticket information, please visit

As part of a local collaboration between the Salem Film Festival (Loretta Miles), Howard Middle School (Nancy Fischer), and LifeSource Natural Foods (Lori Beamer), The Fair Trade filmmakers, including Tamara Johnston-McMahon–who is also founder of Anti-Body fair trade skincare–will be whisked immediately upon arrival at the Portland airport to the Howard Middle School where she will speak to teacher Nancy Fischer’s students about fair trade concepts in Togo, Africa and Liberia, and the unique circumstances surrounding the start of her business. The screening and school visit coincide with the class’s current studies in human rights, social activism, human trafficking and fair trade practices. Lori Beamer of LifeSource Natural Foods, says of the collaboration, “The idea of how many people are possibly impacted positively by what Loretta Miles of Salem Film Festival is organizing is giving me hope!” LifeSource will also be underwriting attendance to the screening of THE FAIR TRADE by Howard Middle School students.

The film recounts the story of Tamara Johnston who, after a freak accident kills her fianc√©, quits a dream job to try to make sense of her new, unwanted life. Paralyzing grief intensifies both her desire to die and her deepening spirituality, resulting in a fierce deadline: “Show me something better than death, or I am out of here.” Johnston launches a fair trade business, becomes an activist, develops her life’s work, and risks love again¬óbut none of it is enough. As time passes in her bargain with God, an opportune trip to Africa gives a glimpse of what is required of her in exchange for a sustainable life.

The film profiles the start up and operation of fair trade skincare company Anti-Body after tragedy inspires them to take on a life of meaning by diving headfirst into the fair trade movement. Fair Trade is an economic concept promoting equity in trade by assuring workers a living wage. The economic model seeks to help eliminate global poverty by empowering workers in developing countries with decent livelihoods. The shea butter Anti-Body uses in their lotions and other products comes from a co-op in Togo, Africa whose membership is comprised of about 65 women (mostly widows) and 3 men. For Anti-Body wholesale and retail information, please visit or email Steven Moser at or phone (626) 354-9735.


SUN April 20, 2008, 3:00 p.m.
Hallie Ford Museum of Art
The Marriage of Art and Industry:
When the Lights Go On Will I Still Respect Myself?
including The Fair Trade filmmakers
Director Lauralee Farrer and Producer/Subject Tamara Johnston McMahon

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