Press release: Ashland Independent Film Festival

Rayne just posted this press release for the Ashland Independent Film Festival:

ASHLAND,OR – Award-winning documentary filmmaker Lauralee Farrer’s second directorial documentary feature THE FAIR TRADE to screen at The Ashland Independent Film festival as an official selection Apr. 4-6th, 2008. This is Farrer and co-producer Tamara Johnston McMahon’s second film to be featured as an official selection in the AIFF.  Their award-winning documentary short LAUNDRY & TOSCA was also a finalist for Best Documentary in the 2005 AIFF. Both Farrer and Johnston-McMahon will be in attendance at the festival and available for interviews. For ticket information, please visit

THE FAIR TRADE recounts the story of Tamara Johnston.  When a freak accident kills her fiancé the 26-year-old quits a dream job to try to make sense of her new, unwanted life.  Paralyzing grief intensifies both her desire to die and her deepening spirituality, resulting in a fierce deadline: “Show me something better than death, or I am out of here.”

Johnston launches a fair trade business, becomes an activist, develops her life’s work, and risks love again—but none of it is enough.  As time passes in her bargain with God, an opportune trip to Africa gives a glimpse of what is required of her in exchange for a sustainable life.

The film profiles the start up and operation of fair trade skincare company Anti-Body after tragedy inspires them to take on a life of meaning by diving headfirst into the fair trade movement. Fair Trade is an economic concept promoting equity in trade by assuring workers a living wage. The economic model seeks to help eliminate global poverty by empowering workers in developing countries with decent livelihoods. The shea butter Anti-Body uses in their lotions and other products comes from a co-op in Togo, Africa whose membership is comprised of about 65 women (mostly widows) and 3 men. For Anti-Body wholesale and retail information, please visit or email Steven Moser at or phone (626) 354-9735.

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