Archive for February 7th, 2008

Marketing Fair Trade products

Thursday, February 7th, 2008

Fairtrade packagingThis student in the UK ponders how to brand fairtrade products in a manner that reaches the target market, while being distinctive from every other brand, fairtrade or not.

In the film The Fair Trade, we really don’t get into what Anti-Body’s market would be, or how they market/position/advertise their products. It’s not what the movie is about. But Steve and Shelby do mention that, in some way, it doesn’t matter to the end user whether they’re buying fair trade skincare products or not — they just want high-end, quality products. (more…)